Private brand "Ceska cena" (Czech Price)

For even more efficient competitiveness of our customers in the area of retail sale we launched private brand products on the market in 2002, under the "Ceska Cena" (Czech Price) brand. Every day the products carrying the "Ceska Cena" (Czech Price) brand convince a wide spectrum of customers that groceries can be offered for an interesting price, whilst keeping their high quality.

Basic characteristics of the Ceska Cena private brand products:

• the most favourable price/quality ratio within the comparable market conditions
• well-proven suppliers with the guarantee of reliability of their supplies
• basic assortment of foodstuffs, suitable in all sales formats
• considerable price distance from branded articles
• the potential to achieve a higher level of profitability